A revised broadcast advertising code will force anti-abortionists to make their dangerous bias clear:
We pro-choicers were happy to note that the BCAP’s just-closed consultation on a revised advertising code included a proposal to allow abortion providers to advertise abortion services on radio and TV.
Equally cheering was the news that the code would include this new rule (11.11 in the code):
‘Advertisements for post-conception pregnancy advice services must make clear in the advertisement if the service does not refer women directly for abortion.’
BCAP’s argument – rightly – is that there ain’t time to waste if you’re thinking of getting an abortion: the longer you leave it, the riskier the procedure is likely to be (the BCAP reference is the renowned 2004 Royal College of Obstetricians and Gynaecologists’ paper on abortion safety and standards).
In other words – you need to know immediately if the ad you’re seeing is for a provider who offers balanced, accurate, post-conception information and abortion (or a referral for one) if that is what you want, or if you’re about to be drafted by an outfit that hopes to pull one back for Jesus Christ by neglecting to mention safe, legal abortion is available, and pumping you full of romantic notions about the realities of an unwanted child. Continue reading →