Watch: Restaurant shamed on Blue-fin tuna


by Sunny Hundal    
3:29 pm - August 6th 2009

Tweet       Share on Tumblr

The excellent guerilla activists from Don’t Panic magazine have pulled off another audacious stunt. Journalists from the magazine covertly filmed and then asked workers at London’s high-end restaurant Nobu about having Blue-fin Tuna on it’s menu.

The video shows several claims made by Nobu staff shown to be false.

They add on their website:

When an undercover investigation from Greenpeace revealed that Nobu was using blue fin in their sushi dishes, the restaurant claimed that they ‘did not know’ the fish was endangered. At that point it had been on the IUCN red list of endangered species for over 12 years. A similar ignorance was prevalent among the staff when we visited the restaurant.

Nobu have assured Greenpeace that they take the issue very seriously, but all they have done in the year since the investigation is add a disclaimer to the menus in their UK Nobu restaurants (although not in any of their other 23 restaurants around the world).

It’s not good enough – the situation of the blue fin is critical. All this takes is a little thought and application on behalf of Nobu to find an alternative to the endangered blue fin. If Nobu gave a shit about the fish on which their business depends, they would act now to change things. Perhaps they’ll care more when people abandon their restaurants in droves.

Don’t Panic were also behind earlier stunts such as ‘A drink with Alan Duncan‘ and ‘Naked picnic at Anthony Steen MP’s house‘ (below)

   Tweet   Share on Tumblr   submit to reddit  


About the author
Sunny Hundal is editor of LC. Also: on Twitter, at Pickled Politics and Guardian CIF.
· Other posts by


Story Filed Under: News


Sorry, the comment form is closed at this time.


Reader comments



Reactions: Twitter, blogs
  1. Liberal Conspiracy

    Watch: Nobu restaurant shamed on Blue-fin tuna by guerrilla activists from Don’t Panic magazine http://bit.ly/4hr62t

  2. sunny hundal

    Watch: Nobu restaurant shamed on Blue-fin tuna by guerrilla activists from Don’t Panic magazine http://bit.ly/4hr62t

  3. Jamie Sport

    RT @pickledpolitics Nobu restaurant shamed on Blue-fin tuna by guerrilla activists from Don’t Panic magazine http://bit.ly/4hr62t

  4. Leon Green

    RT @pickledpolitics Nobu restaurant shamed on Blue-fin tuna by guerrilla activists from Don’t Panic magazine http://bit.ly/4hr62t

    [Original tweet]

  5. Liberal Conspiracy » Watch: Restaurant shamed on Blue-fin tuna | Sushi Restaurants

    [...] WSB wrote an interesting post today onHere’s a quick excerptWhen an undercover investigation from Greenpeace revealed that Nobu was using blue fin in their sushi dishes, the restaurant claimed that they ‘did not know’ the fish was endangered. At that point it had been on the IUCN red list of … [...]

  6. Liberal Conspiracy

    Watch: Nobu restaurant shamed on Blue-fin tuna by guerrilla activists from Don’t Panic magazine http://bit.ly/4hr62t

    [Original tweet]

  7. sunny hundal

    Watch: Nobu restaurant shamed on Blue-fin tuna by guerrilla activists from Don’t Panic magazine http://bit.ly/4hr62t

    [Original tweet]

  8. Jamie Sport

    RT @pickledpolitics Nobu restaurant shamed on Blue-fin tuna by guerrilla activists from Don’t Panic magazine http://bit.ly/4hr62t

    [Original tweet]





Sorry, the comment form is closed at this time.