Gordon Brown’s poll ratings in freefall


by Chris Barnyard    
5:44 pm - September 18th 2009

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The Times reports today from a Populus poll showing that voters across the country are turned off by Gordon Brown.

39% of voters see David Cameron as lightweight and 56% as substantial. By contrast, 59% regard Mr Brown as lightweight and 38% as substantial.

Mr Cameron also wins the decisive/dithering question, by 69% to 27%. By contrast, 67% see Mr Brown as dithering, and 30% as decisive.

Cameron: 73% see him as likeable / 24% as unlikeable. 72% charismatic / 24% dull.
Brown: 56% view him as unlikeable and just 40% likeable. 86% see him as dull, just 12% as charismatic.

Cameron: 57% believe that he says what he thinks people want to hear / 40% who think that he means what he says.
Brown: 70% to 27% for Mr Brown.

In the personality and credibility stakes, Brown loses massively.

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About the author
Chris is a regular contributor to Liberal Conspiracy. He is an aspiring journalist and reports stories for LC.
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Reader comments


1. Silent Hunter

No more than he deserves.

2. Sean

“In the personality and credibility stakes, Brown loses massively.”

That is probably because a) he has no personality. And b) he had no credibility.

3. Silent Hunter

BTW – If you think the Populous Poll was bad for Gordon; wait ’til you read the latest ICM Poll for the Sunday Telegraph.

Labour in third place now, behind the LibDems on ALL counts.

Bye Bye Labour – you bunch of venal crooks.

4. Mark M

Always be wary of the party lines on these ones.

56% seeing Cameron as substantial = all tories, no labour and 50% other
38% Brown substantial is similarly all labour, no tory and 50% other (give or take)

Doesn’t always tell us a lot more than voters go along party lines in individual questions (for those who don’t know, I’m a Tory so I’m not trying to rubbish the results because I’m anti-Cameron – it’s always crucial to understand what the results tell you though)

5. Mr Tyke

@ Mark M

“56% seeing Cameron as substantial = all tories, no labour and 50% other”

I would suspect that by now, anyone calling themselves a Labour voter will be deep core tribal type so they will say anything to make themselves feel better, even though it goes against all evidence, logic or decency. Not sure all Tories would see Cameron as substantial but most will.

It’s the “Others” that is interesting – the Lib Dems and floaters.

6. douglas clark

Silent Hunter @ 3,

How do you know that?

Is this sort of info not embargoed until the newspaper that has commissioned the poll gets to publish it?

Just asking.

7. Brian Ogre

Silent Hunter One opinion poll does not make a omelette.

8. john b

Irrespective of their opinions on the “kick in the balls or punch in the face” choice that is “who should run the country, Cameron or Brown?”, I’m struggling to see how anyone with more than 1 brain cell could describe DC as ‘substantial’.

That’d be like describing John Prescott as ‘sexy’ or Boris Johnson as ‘chavvy’…

9. Silent Hunter

Douglas: @6

It was over on politicshome, forgive me I should have put a reference up for it.


Reactions: Twitter, blogs
  1. Liberal Conspiracy

    Article:: Gordon Brown’s poll ratings in freefall http://bit.ly/1D8mcJ

  2. matt_heath

    http://is.gd/3q38l Likeabilty fine but on light-weightness, are you fucking kidding me? #Brown #Cameron

  3. Liberal Conspiracy

    Article:: Gordon Brown’s poll ratings in freefall http://bit.ly/1D8mcJ

    [Original tweet]

  4. matt_heath

    http://is.gd/3q38l Likeabilty fine but on light-weightness, are you fucking kidding me? #Brown #Cameron

    [Original tweet]

  5. NYpoleon

    Liberal Conspiracy » Gordon Brown’s poll ratings in freefall http://bit.ly/2i5OKI

    [Original tweet]





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