Kate Moss ‘skinny’ t-shirts banned by ASA


by Newswire    
8:50 am - August 10th 2011

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A website selling t-shirts for girls as young as ten have been banned from promoting them by the Advertising Standards Authority for their slogans.

The t-shirts state: ‘Nothing tastes as good as skinny feels’ – a quote popularised by the model Kate Moss in an interview.

The Advertising Standards Authority has banned adverts for the children’s t-shirts, reports the Daily Mail today.

When the controversy first arose, former model Katie Green of the ‘Say No to Size Zero’ campaign said:

There are 1.1million eating disorders in the UK alone. Kate Moss’s comments are likely to cause many more. If you read any of the pro-anorexia websites they go crazy for quotes like these.

Critics said the slogan was irresponsible and could cause harm to children, “because it implied being underweight was desirable”.

Zazzle has reportedly removed the slogan from children’s T-shirts.

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Reader comments


1. Unity

The full ASA adjudication is here – http://asa.org.uk/ASA-action/Adjudications/2011/8/Zazzle-Inc/SHP_ADJ_155932.aspx

Its worth noting that the t-shirts themselves haven’t been banned, only the advert which featured a child wearing one, so they can still be advertised to adults using adult models.

2. Colman Stephenson

The title to this article gives an incorrect impression that the t-shirts are produced or endorsed by Kate Moss. (“Kate Moss t-shirts”), You should change it.

3. Colman Stephenson

And the link to the Daily Mail article is dead. Has it been taken down by the Mail; I can’t find it.

4. Alisdair Cameron

Um, any good reason why this article is accompanied on the front page of LC by a picture from Little Britain?

5. Phil Hunt

I couldn’t find that exact phrase on Zazzle, so the slogan may have been misquoted. The t-shirts in question seem to be these ones: http://www.zazzle.co.uk/nothing_tastes_as_good_as_thin_feels_tshirt-235013699419238541 and http://www.zazzle.co.uk/nothing_tastes_as_good_as_being_thin_feels_tshirt-235299062437147338


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