Cameron’s falling popularity and other election tidbits


8:45 am - April 26th 2010

by Sunny Hundal    


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A few interesting bits I’ve gathered over the past few days…

Libdem voters less likely to turn out
“The Liberal Democrat vote is less solid than the other parties. Only 56 per cent of Lib Dems say they have definitely decided to vote, compared with 78 per cent of Tories and 74 per cent of Labour.”

Cameron’s popularity falls with more exposure
“It is a notable feature of the television debates that Mr Cameron’s likeability figures have fallen after every debate. While 53 per cent of people thought the Tory leader likeable before the debates began, 45 per cent did so after the first event and that figure dropped to 38 per cent after Thursday’s clash.”

Tories only marginall ahead on economy
“30 per cent voters picked David Cameron and George Osborne, while 27 per cent picked Gordon Brown and Alistair Darling and 22 per cent picked Nick Clegg and Vince Cable.”

Brown strong on character
“Asked who would make the best decisions when the going got tough, 43% said Brown – up five points since last week. Meanwhile, 34% said Cameron – unchanged – and 18% said Clegg, down five. He’s also seen as the most decisive of the three: 38% cited him against 33% for Cameron and 25% for Clegg. The Labour leader is also seen as the most respected global figure: 44% name him, up four points. Cameron is second on 34%, unchanged, and Clegg trails on 20%, up two.”

Clegg the least spin-orientated
“Only 19% of people who watched the debate thought he was more spin than substance, up seven on a week ago. Meanwhile Cameron remains weakest on the issue – 47% of people who saw him thought he was offering spin, the same as a week ago. Brown was seen as more spin than substance by 28%, eight points lower than last week.”

The youth vote goes Libdem
“The biggest switchers to the Lib Dems, according to Populus, have been young people, an 18-point rise to 40 per cent among those aged 25 to 34. Two fifths of the under-35s back the party, though this group is also the least likely to vote. Nearly a quarter of those now backing the Lib Dems did not vote at all in 2005. Women (34 per cent) are more inclined than men (30 per cent) to support the party. Among the quarter of voters who are don’t knows or refused to say, nearly a fifth are leaning towards the Lib Dems.”

…but unlikely to vote in big numbers
“A Comres poll for BBC Radio 1’s Newsbeat last week suggested that only a third of people aged 18 to 22 were certain to vote next month. Two fifths said they mistrusted politicians more than a year ago, but the most common reason for not voting, cited by 44 per cent, was lack of interest.”

Clegg still ahead on personal attributes
“The poll underlines that Mr Clegg scores for his personal qualities while Mr Brown is still ahead on the economy, and ties with Mr Cameron on strength. About 76 per cent regard Mr Clegg as likeable, compared with 38 per cent for Mr Cameron and just 16 per cent for Mr Brown. Mr Clegg is also well ahead on being in touch with ordinary people, on 61 per cent, against 28 per cent for Mr Cameron and 24 per cent for Mr Brown.”

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About the author
Sunny Hundal is editor of LC. Also: on Twitter, at Pickled Politics and Guardian CIF.
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Story Filed Under: Blog ,Elections2010

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Reader comments


Doesn’t take a genius to work out the link between #1 (Lib Dem voters less likely to turn out) and #6 (Lib Dems have a lock on the youth “vote”)…

Tom Newton Dunn of the Sun: “It is my job to see that Cameron fucking well gets into Downing Street.”
http://newser.me/bSznb5 #clegg

3. Lee Griffin

That ComRes poll was done 6th-10th of April, so I’d say it’s not necessarily a good indicator of the youth vote. While I don’t think the youth vote will be amazing in turn out, I do think it’ll be mobilised more through recent events.

Also, maybe I’m being stupid, but aren’t “certainty to vote” factors used in some form to weight the final poll results that are published?

I would need to look in to it more, but from what limited data I can see in polls, and my understanding from studies on turnout, the less pre-determined the result, the more likely the turnout is to match or exceed the early likelihood to vote figures.


Reactions: Twitter, blogs
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  2. Thomas O Smith

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  4. Danny Carrington

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  5. Danny Carrington

    Liberal Conspiracy » Cameron’s falling popularity and other election tidbits http://is.gd/bIM9i





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